Our Story

Cherry Blooms is a leading beauty and style brand developing high-performance products for the high-performance woman. We do more when it comes to the latest innovations and creating solutions to women's everyday battles, with products that go the distance throughout your working day and beyond.

We do things differently, travelling around the world to research and release game-changing products that actually WORK, and are hard to find within other brands. Today, as well as being a favourite among beauty therapists and makeup artists in Australia, Cherry Blooms is distributed across 50 states in the United States, Canada and several South American and European Union countries. Cherry Blooms has also been stocked in leading department stores such as Nordstrom in the USA and David Jones in Australia. Cherry Blooms is currently stocked in Dillard's in the USA.

Cherry Blooms Founder, Jellaine Dee (exited in 2017), spearheaded the Fiber Lash category and created a cult following with her product Cherry Blooms Brush On Fiber Lashes which famously featured in the Oscars goodie bags. Today, despite numerous competitors, no other product comes close to the efficacy of this lash-building formula. Cherry Blooms has also added a Fiber Brow Kit with Stencils along with an innovative long-wearing Matte Volumizing Liquid Lipstick to its high-performance beauty arsenal.

Headquartered on the Gold Coast, Australia, Cherry Blooms’ goal is to be in the hearts and makeup bags of every woman in the world — giving you the beauty products you need to take on the challenges of modern life and get through your day, and night, looking stunning.


Check out our ‘Behind the Scenes Video’ below for a glimpse at the craziness that is our growing beauty empire!! :)

2016 - Cherry Blooms Behind the Scenes with Courtney Thorpe - MIss World Australia 2014


2014 - Cherry Blooms Behind the Scenes