Our Story


Cherry Blooms started off as a weekend market stall in Brisbane, Australia back in November 2008. After selling out by days end due to popular demand; Jellaine, our founder, had a dream to take her innovative beauty and style products to even more people and started stocking boutiques and salons in Australia and eventually worldwide. Through channeling social media and numerous tradeshows, as well as staying at the forefront of new innovative trends, Cherry Blooms has managed to excel in the highly competitive women’s beauty & style industry.


Today, Cherry Blooms has a team of 8 happy staff members and numerous agents around the world, and is growing at an exponential rate. If you step into our headquarters in the beautiful area of the Gold Coast in Queensland, Australia - you will find the space abuzz with camera snaps, beauty and style samples, typing fingers and laughter! We have a really great office/warehouse environment and our team is constantly growing. We are always seeking out best practices, and innovative new strategies to further the business and we of course love looking after our online community of happy shoppers!


Cherry Blooms aims to be a leading beauty and style rebel-brand who does things differently than the status quo. We travel around the world, bringing out the latest innovations and solutions to women’s everyday battles. We only release game-changing products that actually WORK and are hard to find within other brands. Our dream is to be in the hearts, beauty cupboards and closets of every woman in the world…although we are well on our way to achieving our goals, there is still a long way to go! A top priority is to nurture our community of confident, savvy and loyal Cherry Blooms women - we envision our website to be a place where women can gather and share information about being the best they can possibly be! Check out our ‘Behind the Scenes Video’ below for a glimpse at the craziness that is our growing beauty empire!! :)

2016 - Cherry Blooms Behind the Scenes with Courtney Thorpe - MIss World Australia 2014


2014 - Cherry Blooms Behind the Scenes


Meet Our Founder


How We're Giving Back